Journey’s End is delighted to announce the appointments of Stephanie von Oppell and Thea van der Merwe as the new leaders of our Marketing team.
Stephanie, with her extensive experience from Penfolds and Diageo, will spearhead our global premiumisation strategy. Based in London, she will focus on expanding our premium presence in key cities worldwide, perfectly aligning with our goal to position Journey’s End as a leader in the wine industry.
Thea joins our team in South Africa to lead our brand home premiumisation efforts. With a successful 10-year career at Jordan Wine Estate, where she was actively involved in all aspects of marketing, her expertise will be crucial in enhancing our brand’s presence and prestige in the region. Thea will ensure our local initiatives reflect the global standards of excellence we strive for.
Journey’s End has already seen remarkable success in the UK, becoming one of the top five still wine brands in London’s restaurant scene. We are confident that this success will be replicated globally, as Stephanie and Thea lead our efforts to elevate our timeless wine style and commitment to sustainability and community engagement to new heights.
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