NESCAFÉ GOLD, the premium quality coffee artfully crafted with the finest coffee beans for a rich, yet smooth and rounded taste, launched its 2022 winter campaign, Crafted Beyond Compare and announced its partnership with four local creatives, bespoke Nungu Diamonds, fashion designer David Tlale, Chef extraordinaire Luke-Dale Roberts and designer Casey Jeanne giving consumers a golden opportunity to win limited edition luxury crafted prizes this winter.
Celebrating the best of South African originality and inspirational creativity, the four creatives will each craft pieces and sensorial experiences that celebrate the four senses of; taste, touch, sight and smell using NESCAFÉ GOLD to inspire their creations of custom designed prizes for the winter campaign.
“NESCAFÉ GOLD’s ‘Crafted Beyond Compare’ winter campaign, now in its fourth year, is a celebration of these proudly South African creatives who are masters of their craft. As a premium quality coffee artfully crafted with coffee beans, we respect the craftsmanship of local talent that goes into making premium quality products much like our coffee beans which are carefully golden roasted to give the rich, smooth, and rounded taste, ” says Nivasha Pather, Marketing Manager, NESCAFÉ, Nestlé South Africa
Ursula Pule, creative director at Nungu Diamonds explained that the inspiration for the 2022 campaign came from the silk-like finish of the NESCAFÉ GOLD branding. “For the sense of touch, the jewellery is designed such that it is gender neutral. A combination of white and cognac diamonds is used to represent the natural colours of the coffee bean and oval shaped diamonds to imitate the silhouette of the coffee bean. We have selected the best diamonds to handcraft the necklace, earrings, unisex bracelet, and ring for exclusive campaign prizes. Our jewellery is manufactured in 18K yellow gold as is the rich gold colour used on the branding”.
For the sense of Sight, fashion designer David Tlale has used the golden crema sitting on the silky-smooth blend of his cup of coffee as inspiration for his design of a bespoke set of glorious sunglasses as part of the list of deluxe unique prizes some lucky NESCAFÉ GOLD coffee lovers will own.
Borrowing from the joy of taking in the wafting rich aroma of NESCAFÉ GOLD, Durban based designer Casey Jeanne handmade and crafted four limited edition Lumiére bespoke candles that celebrate the sense of smell. From the beautiful coloured frosted glass vessels to the carefully detailed gold foiled packaging, every element reflects the care and luxury which
makes these candles the ultimate deluxe gift of the senses.
Continuing the sensorial journey and savouring every sip of the full-bodied, golden-roasted coffee that makes every cup truly beyond compare, international award-winning chef, Luke – Dale Roberts has been inspired to curate an enthralling and memorable fine dining experience for lucky winners at the newly opened Test Kitchen Carbon in Johannesburg.
Continues Pather “Each month from May to August 2022, consumers can win any of the limited-edition luxury prizes by purchasing a jar of NESCAFÉ GOLD at their nearest retailer. We are excited to present these unique opportunities to our coffee drinkers”