The Dutch gin brand has started a new European partnership with Merit HP, the leading beverage supplier in Slovenia. 2022 got off to a great start for Sir Edmond with yet another announcement of a new distribution partner, just after announcing their new partner for Italy, Meregalli Spirits.
Breaking boundaries has always been one of the main goals of Sir Edmond. The brand was founded in 2016 and its Bourbon vanilla-infused gin has since become available in every major European country. Slovenia is the latest addition: Merit HP will take care of the domestic distribution of Sir Edmond Gin.
Merit HP is Slovenia’s largest beverage supplier, representing internationally established champagne brands and spirits such as Moët & Chandon, Dom Perignon, Veuve Clicquot, Ruinart, Hennessy, Glenmorangie and Belvedere. The importer and distributor are based in Ljubljana and has been active in the Slovenian market since 1988. Sir Edmond was already available in the countries that surround the Central European republic: Austria, Hungary and Italy.
Merit HP is very excited about expanding their impressive portfolio with a new premium gin from The Netherlands. “We’re always happy when we enrich our portfolio with something really special, this time with a delicate and delicious gin. One of a kind. Sir Edmond has a more than unusual character. Meant, not only the taste but the entire appearance.”, says Gregor Fric, Director of Spirits, Wine & Beverages.
Gregor Fric’s excitement is shared by Sir Edmond’s co-owner T-J van der Drift and co-founder Dominique Makatita. “We are passionate about joining forces with Merit HP and about introducing Sir Edmond Gin to the Slovenian consumer.”, says Van der Drift. “We see the super-premium gin continue to grow year on year, so it is a perfect time to partner up with such an experienced and well-acclaimed team”.

Makatita adds that it feels good to be part of such a remarkable portfolio. “Merit HP has perfected the art of engaging with consumers, and the brands they represent have got a lot of stories to tell. Sir Edmond Gin has that too and therefore will blend in perfectly. This collaboration is a unique opportunity to accelerate in the Slovenian market. We couldn’t be more delighted to join Merit HP and work together to continue building a strong footprint in that specific part of Europe.”
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